After a remarkable advertising campaign, the producers put The Blair Witch Project into wide release in the United States on 30 July 1999.
I realize that many people will disagree with me. And those people are wrong. I suspect that when the film was released, those people were part of the overwhelming number of viewers who quite liked it.
But something happened. And I watched that something. It’s summed up by a joke I remember a late-night comedian making. It went something like this, “A new extended cut of The Blair Witch Project has been released with an additional 7 minutes where nothing happens.”
Get it? It’s funny because nothing happens in the film! Except, of course, that lots happens in the film.
Highly Effective Horror
I still remember the visceral terror of the scene where they come out of their tent to piles of rocks around them. It’s true that nothing on screen happened. But it tells a story of this malevolent force that is constantly around them but never seen.
That’s also true of the stick figures scene:
I’ve watched the film again recently just to see if it really is as good as I remember. And even if you ignore all the horror elements of it, it’s still a fascinating look at three young people losing their minds.
Changing Opinions
It would be fascinating to look at the ratings of The Blair Witch Project over time. I think you would find that they go ever downward. That really should happen to all films because over time they lose their context and people can’t see what made them interesting.
Now with so many “found footage” films around, there’s a tendency to blame The Blair Witch Project. I think that’s a shame. For one thing, I rather like the found footage genre. That’s even true when they break the form like in The Last Broadcast or when it is used to muddy the view like in V/H/S.
Like any genre, there are good ones and bad ones. But at their best, they can be very immediate. (Check out Ouija Blood Ritual.) See what Bomberguy and Strucci have to say about The power of VHS.
Watch The Blair Witch Project
You should revisit The Blair Witch Project. I think you will find that you like it in a totally different way than you did the first time. Here it is for free from Archive:
You might also like Alien Abduction: Incident in Lake County. It is also available for free on Archive.
The Blair Witch Project via Amazon under Fair Use.